The UV systems specialists from Nürtingen have a new brochure to show all the printing techniques which are possible using their modern technology.
The best advertising is always to demonstrate successful practice ... and this is the approach being taken by IST METZ GmbH which is using the DRUPA 2008 exhibition in Düsseldorf to present not only new technical advances, but also a special kind of corporate brochure. Their handy square box not only combines a wealth of information and digital viewing material about how UV drying from IST METZ works ⿿ it simultaneously functions as a "living" example of the impressive print results made possible by products from this Nürtingen-based company.
Competition in the printing industry is tough: only companies which can produce quickly and in excellent quality are capable of achieving worthwhile margins in the long term. However, this requires continuous further development and profiling of the product range - and IST METZ GmbH is now literally putting an example of the tools to help with this in the way of every print shop. Its new corporate brochure, premiered at DRUPA 2008, is a very special showpiece to demonstrate the capability of modern print technology: it almost goes without saying that it clearly summarizes a great deal of information about the UV drying system technologies and ideas of this Nürtingen-based world market player. The sophisticated function of UV units for more or less every printing system are not only described in print but also captured digitally on a presentation CD. The function of UV systems and the highly technical, quality-oriented production process of core components at IST METZ are presented clearly in easy-to-follow animations.
But that isn't all the company's new brochure has to offer: the whole box serves up ambitious print techniques, examples of what is feasible when applying the practice presented here in print and image. The company used more than just complex varnishing techniques in producing this comprehensive self-advertisement to demonstrate how high-quality printing can be realized efficiently and quickly. From coated paper to plastic with a structured surface - everything printed here is highly effective, something which conventional presses without UV drying technology would have achieved only in protracted processes, if at all.
No question: the production of these folders is extremely complex, as Gerhard Ohmacht, Marketing Manager at IST METZ GmbH admits. "But how better to show what we can do, if not with such tangible results?" is how he summarizes the new brochure.
