A complimentary gift that has caused a sensation: At UV DAYS IST METZ presented the prize-winning packaging as an example for the printed product of the future. The packaging is decorated with high-class varnish effects that have been achieved via sheet-fed offset and inkjet printing. An inline embossing additionallly creates the special haptic. The printed product is complemented by an app with which you can see a 3D animation on a smartphone or tablet PC that shows how to transform the packaging into an ambient light.
The packaging was developed at the Marketing Department of IST METZ. It was printed on the in-house printing press of IST METZ, longstanding partners from the south of Germany supported the production in terms of finishing and the development of the IST METZ App.
At Print Stars 2013, the most renowned award in the German printing industry, the packaging has been nominated in two categories and won both: on the one hand the special award for “Print Gimmick of the Year”, on the other hand the Silver Award in the category “Cross-media linkage print/online”. On October 16th, the award ceremony Print Night took place in Stuttgart. Dirk Jägers, Managing Director of IST METZ, is glad about the prizes: “With the UV DAYS packaging, we not only wanted to show the possibilities UV technology offers, but also an overall concept of print and online elements. Both awards are a wonderful feedback for us from the printing industry.”
Prizes have been awarded in 25 categories in total. More than 900 brand owners, print shops, agencies, photographic studios, publishers, pre-press and print finishing companies took part in the competition. A jury of 22 experts from the printing industry chose the winners.