At UV DAYS IST METZ presented the prize-winning packaging as an example for the printed product of the future. The packaging is decorated with high-class varnish effects that have been achieved via sheet-fed offset and inkjet printing. An inline embossing additionally creates the special haptic. The printed product is complemented by an app with which you can see a 3D animation on a smartphone or tablet PC that shows how to transform the packaging into an ambient light.
The packaging was developed at the Marketing Department of IST METZ. It was printed on the in-house printing press of IST METZ, longstanding partners from the south of Germany supported the production in terms of finishing and the development of the IST METZ App.
The UV DAYS packaging already won three prizes. Read more about the double win at Print Stars 2013 and about the success at the Promotional Gift Award 2014.