Ultramarine-blue is the leading colour in communication for the INDUSTRIAL division – blue stands for the roots of the brand that has grown significantly with industrial applications. Today, the colour is attributed to applications such as curing of coatings and glues. Products, applications and information from the “Industrial” division can be colour-coded accordingly, for example.
The bold, vibrant yellow-green is one of the three IST colours and is used especially as an accent colour in communication. Green is used to differentiate and evokes associations of liveliness and growth in an extremely competitive market environment. It stands for result-driven and forward-looking action.
Special refinement techniques and papers can be considered when designing printed materials. High-quality materials and processes reflect the excellence of IST products and make it possible to experience the variety of applications of UV printing through appearance and touch. Refinements are also used for IST business cards.
DIN Offc Pro is the corporate typeface of IST and is used for all internal and external documents, as far as it is technically possible. The font is available in the typeface weights bold, regular and light. The company typeface is set as the default in Microsoft Word and is to be used for all written (even digital) documents, ideally in the size 12 pt.