To demonstrate the use of SENOWEB® UV FILM MATT VARNISH STRUCTURE SAND FP UV 5-24/002 in combination with new tube laminates based on alternative materials and suitable for digital printing, a demonstration project is being carried out together with Permapack. The newly developed paper-based Stora Enso Natura Shape tube laminate is used as the substrate. To visually and haptically enhance the natural appearance of the substrate and improve the shopping experience for end customers, the sand-textured varnish gives the tube an exceptionally rough, natural-looking surface.
The demo project will be thematically positioned in the cosmetics industry. A hand cream is selected as the virtual target product.
This two-piece mono-material packaging with distinctive visual and tactile effects was produced using LED UV printing to demonstrate how alternative packaging concepts can be combined with high-quality design. The focus was on a memorable appearance for two gender variants (men and women).
The UV LED technology used does not utilise mercury lamps, which means that no ozone or UVC radiation is produced. In addition, less energy is consumed as the system can be switched off during breaks and the LEDs can be operated in pulsed and masked mode.
As part of PrintCity's Value Added Packaging Initiative, the‘Dano Noda’ project demonstrated how realistic luxurypackaging can be produced in just one production run.
The special shape of the packaging, which is reminiscent of a cut diamond, attracts the attention of customers at the POS thanks to the special reflective behaviour of the various effects used.
A combination of flexographic printing and screen printing was used in this process.
